Pioneering Commercial Project
RASX is a large insurance broker company in Brazil specializing in public bids, corporate insurance, and incentives programs.
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I was hired to create the company's Marketing Area and an In-House Agency Model.
The creation of the marketing department arose with the strategic demand to improve sales of specific products in a pioneering commercial project. We used direct and indirect sales channels to target potential companies to implement group insurance with reduced costs and higher benefits.
I used my experiences of years in the commercial area along with managerial practices with our partners in different areas of communication to create brand positioning, generate Leads and enhance competitive differentials to the brand.
3X
The number of sales people and implanted gamification for sales teams
3X
Triple the company's revenue
#1
Pioneer project for bicycle insurance with a major broker in Brazil
Our Projects
TASSBike project was structured to meet the needs of a broker insurance company (TASS Brazil) to sell online bicycle insurance
First, we did a market search to prepare the ground and seek an insurance company to join the project.
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Then, after presenting to Porto Seguro, one of the biggest insurance companies in Brazil, we got their support and investment to start the project.
After the project approval, we went hands-on to construct all the elements:
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Install project management tasks
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A site with mobile responsiveness
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Create a digital and commercial campaign
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Design all merchandise items
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Hire some representatives
In 1 year 25 bike stores were participating, and selling out the insurance; 500 bikes were insured and more than 3.000 people registered in the Program.
Marcelo was always committed to bring customer satisfaction to our clients by linking all the areas of the company on one page, aligned with the strategic and organizational plan.
Sergio Magalhaes Executive Director