Latincouver is a non-profit organization with the vision to create physical and virtual spaces to allow Latin American culture, business, and social interaction within a Canadian context to build a strong community in British Columbia.

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I helped the organization to amplify its mission and voice, by creating material that the narrative was compelling about its brand, which focused on community-building and cultural preservation.

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My role encompassed partnering with mission-aligned organizations to reach wider audiences and organize press tours or media events showcasing ongoing work or upcoming festivals. Raising funds and attracting sponsors was also part of the scope. However, my sales experience let me play a big part in putting together the "Connecting Business" project, which was the bridge between business and Latin entrepreneurs.