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Developing a Franchise Model
Mr. Lincoln Idiomas, a language institute franchise began with the dissolution of Number One Idiomas, the former franchiser.
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The collaboration of four former franchisees have sparkle the new brand in a record time of 6 months.
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I was one of the founders of the brand and my duties were focused on the business development, marketing and administrative tasks of our schools.
7
Schools
in 4 years
3000
Students
in 4 years
+ 12
School partnership Program
Our Projects
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The project started with four schools, which put together a strategic and business plan to establish the rules and structure of the franchise model.
The project's first phase encompassed restructuring the existing schools to meet the new business model and layout requirements.
The second phase was to acquire new partners into the franchise model. Franchise shows and email marketing startegies were some of the tools used to achieve goals.
The partnership with private schools and extra-curriculum institutions strenghten the brand and oppened more possibilities for the new franchisees.
Marcelo has shown great entrepreneurial and management skills in order to achieve results. It goes without saying that he is a great educator as well.
Laine Baiao
Franchise Partner
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