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Guerrilla Marketing
Mainland Sleep Diagnostics is a locally owned healthcare company distributed in 9 different locations around British Columbia in Canada specializing in CPAP therapy.
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As a Marketing Manager, my role encompassed the creation of different campaigns to strengthen the relationship with all the partner practitioners to increase the referral base. The strategy required lots of online and offline interaction with the Key Opinion Leaders (KOL) in the area of Sleep Apnea.
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40%
Referrals Increased
72%
More Engagement
1st
Digital Event.
Great Engagement!
Our Projects
The tangible part of the project consists of a scratch-off card given to the MOAs in order to register for the campaign.
The MOA project was designed to strengthen the relationship with Medical Office Assistants, who are usually the gatekeepers for practitioners.
After scratching off the luck number there was a sweepstake campaign to be engaged. There were 2 winners every 2 weeks.
Every 2 weeks 2 winners of
$100 gift certificates were picked
The results were incredible with outstanding engagement throughout the campaign.
Marcelo displayed the most creativity in his marketing skills and brought strong ideas to market our business using technology. Marcelo was willing to adapt to our current processes while transitioning us to new ideas. In addition, he provided strong experience working in a team environment, and an ability to lead and work alongside an interdisciplinary team.
Chantale Pamplin - VP Communications
The pillow shape brochure as well as the stress-reliever pillow was conceived to resemble a good night of sleep.
The Box was the recipient for promotional material created to make the brand tangible. It symbolized a present box for the practitioners allowing acceptance.
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The combination of printable material and online campaigns resulted in the referral growth from 375 to 517 in a month campaign.
The Online Physician Event was developed to bring up awareness among practitioners for OSA and the new guidelines for Home Sleep Apnea Test in BC.
The main goal was to reach out to as many primary care physicians as possible and have between 20 to 30 participants in the event.
